Clubs are scored according to their Conducts, which is related and split into four distinct scoring components: Social Media Strength, Community Citizenship Strength, Club Structure Strength and Integrity/Honesty.
These weighted scores have been added together to generate an overall Marketability Score out of 100.

Social Media Strength, which carries a maximum score of 42, is determined by followers factor across all measure social media networks Facebook, TikTok, YouTube, and Instagram.
Every club wishes to have their own brand. Social media is a way to begin that brand, it's where everyone is fighting for followers and so on so forth.
About 70% of Internet users are social network users. The top social channels are generally social media users.

Community Citizen Strength - with a maximum score of 33 - encompasses factors such as overall community out-reach program, value perceived or real by the community, social illiness activities, community engagement.
The literature demonstrates that football clubs are part of the fabric of the communities they serve.

Club Structure Strength - with a maximum score of 18 - encompasses factors such as formal club registration, participation in formal leagues, mamagement structure in place.
As a soccer parent, you want to ensure that your child has the best possible experience on and off the field.
One of the most important decisions you'll make is choosing the right soccer club or team for your child.
With so many options available, it can be challenging to determine which club best aligns with your child's needs, skill level, and goals in more formal set-up.

Integrity/Honest - with a maximum score of 7 - incorporates the club information submitted for marketability report exercise accurancy
While many companies are open to sponsoring clubs, there is a right and wrong way to pursue such deals – HONESTY COMES AFTER NOTHING.
Most sponsors will have to account for every cent spend on Sponsorship Deal.
Remember “Things come apart so easily when they have been held together with lies.”

Sports marketing is a dynamic field that leverages the passion in a vehicle to promote brands, products or even the sports themselves. It uniquely intersects business and entertainment, creating powerful alliances between athletes, teams and brands.

Sports sponsorship involves a collaborative relationship between a brand or company and a sporting event, team or athlete. This collaboration may include different types of support, such as financing, supply of products or services, or brand promotion during the sports event or competition.

Lionel Messi was the most marketable in the world in 2023. The Inter Miami soccer star registered a marketability score of 94.81 based on his brand strength, market reach, and estimated worth.